The location and amenities

I use Morzine as a base for most of my chalet holidays for a number of reasons;

Pistes and facilites

From Morzine, you have access to 650km of pistes, stretching across two countries (France/Switzerland) There are an outstanding selection of blues and reds, as well as some challenging blacks and off-pisting if you know where to look. One of the top hardest runs in the world is on your doorstep (The Swiss Wall) as well as the world famous Burton Stash (snowboarder heaven) If jumps are your thing, there are 4 boarder cross parks within easy reach.

Proximity to Geneva
On a good day, a straight transfer from Geneva should only take 50 minutes. Although picking up and dropping other people off can make it a little longer. There are a multitude of low cost and premium airlines flying to Geneva, as well as the option of taking the snow train or driving from the UK. Transfer from Geneva can be as low as 25e each way, versus the hell that is the 3 Valleys or Tignes, 3-4 hours and about 80e each way.